I was recently asked to show how caricatures adds value in a business context—specifically for a client operating a franchise-based mentoring and development service. Their franchisees work directly with a dedicated client base, and the company is always looking for innovative ways to enhance their relationships; not only withing their franchise network, but also with the client base.
Over the years, this client has commissioned several caricatures and recognized an opportunity to leverage them as a unique value-add for their franchisees. By incorporating personalized or lighthearted caricatures into their relationship strategy, this strengthens client relationships in a fun and memorable way.
We were delighted to support this initiative by offering a discount, as it not only benefits their franchisees but also serves as an organic marketing opportunity for our caricature services. It’s a great example of how creative branding can foster deeper engagement in professional settings.
A special aspect is that all of our artworks are created by humans. This is a strengthening point of difference in a world where AI mush is becoming so pervasive.
The role of caricatures in business
One of the strongest desires that humans have is the need to be noticed and recognized.
This starts early, with children keen to show of a newly acquired skill or having overcome some fear with peals of “Look at ME!”
Our culture reinforces the need for recognition all through school – many households will have a secret stash of participation certificates for everything from running in a race at school to attending some event.
Modern workplace human resource management now recognizes that recognition and reward are amongst the most powerful tools to maintaining a positive and loyal workforce.
In business, reward and recognition provide wonderful opportunities to connect with others, to build or reinforce relationships with staff and to show a little flair!
You may like to recommend to your clients that caricatures can be used for:
Staff Awards
Recognize staff with an Employee of the Month. Quarter or Year award. We have several businesses who have implemented an ongoing caricature recognition program (including one in their third year).
A copy of the caricature is presented, framed, to the winner and a smaller copy joins the honor board in the workplace. After a number of awards this honor board generate a life of its own!
Retirement gifts
The great aspect of a caricature is that it can include aspects of a person’s history with the company plus aspects of their life in retirement (or wherever they are going!)
So suggest to your clients that they break out of the mold and create a fun and highly personalized gift that says, yes we took notice of what you were doing!
Special Achievement
Has someone in the client business done something extraordinary?
Why not suggest they commemorate it with a caricature that denotes the achievement! No matter what the achievement, we can create a memorable keepsake for you to present to them.
Member of staff gets married
Caricatures as wedding gifts are becoming very popular. But who would expect a unique artwork from their workplace!
Giving a fun caricature is a great way of recognition and the company logo can be subtly included (where’s Wally!)
Use on websites
Often due to privacy issues staff photos cannot be used on websites.
A caricature, however, can be used to provide an icon of staff in a fun yet professional way that can also be used on business cards etc. Nothing beast a human created artwork – they stand out in an instant from AI created slush.
Corporate gift
What better way can be found to commemorate a deal than with a caricature that denotes all that has been done to get the signatures on paper, or to mark the signing event.
Never mind gimmicky products that people tend not to use – why not a great caricature that will look great in any workplace!
Employee Appreciation Day
What better way to recognize staff on Employee Appreciation Day than with a caricature!
Not sure if they will like the artist style you choose? No problem, we have caricature gift certificates as well so they can choose the artist they like best!
Next steps
Have a browse at www.caricatureking.com to see artist styles and get ideas. Because we start with ideas and not templates, we can create something truly unique for you.
Questions?
Please feel free to ask here!