Today there is a move to reducing anonymity and increasing the perception of the people behind the business on websites.

While some businesses have portrait pictures taken for members of staff, or worse, use stock images, others prefer a slightly less formal and more innovative approach.

One such business is Pantera Tools in the USA.

These clever folks decided to use caricatures on their website and I think you will agree the result is very good.

The caricatures, or mascots or avatars,  are used not only on the main page, but also on several other pages on the website to create a feeling of relationship and belonging.

The artist in this case was Nathan.

Have a look at the rest of the website

click image to enlarge

Here is a nice almost portrait-like  caricature by artist Nathan.

When thinking of caricature, just don’t think distortion…subtle is very often best!

Order one for someone you know today! See more samples

This amazing hiker caricature is another sample of work from artist Nathan. This is a detailed BW job that has great detail in a job that maintains overall simplicity. If you would like Nathan to do a caricature for you, he is available!!

Artist Nathan recently produced this great art of a kayak paddler.