Today there is a move to reducing anonymity and increasing the perception of the people behind the business on websites.
While some businesses have portrait pictures taken for members of staff, or worse, use stock images, others prefer a slightly less formal and more innovative approach.
One such business is Pantera Tools in the USA.
These clever folks decided to use caricatures on their website and I think you will agree the result is very good.
The caricatures, or mascots or avatars, are used not only on the main page, but also on several other pages on the website to create a feeling of relationship and belonging.
The artist in this case was Nathan.
Have a look at the rest of the website
click image to enlarge