I was asked to write a few words about how caricatures can be used in business. This is for a client who has a franchise service in the area of business mentoring and development – that is they have franchisees who each have a client list with whom they work.
This client has had a number of caricatures created over the years and saw the opportunity to value add to their franchisees service in an unusual way. We were happy to provide them with a discount as they will in effect be doing marketing on our behalf.
The role of caricatures in business
One of the strongest desires that humans have is the need to be noticed and recognised.
This starts early, with children keen to show of a newly acquired skill or having overcome some fear with peals of “Look at ME!”
Our culture reinforces the need for recognition all through school – many households will have a secret stash of participation certificates for everything from running in a race at school to attending some event.
Modern workplace human resource management now recognises that recognition and reward are amongst the most powerful tools to maintaining a positive and loyal workforce.
In business, reward and recognition provide wonderful opportunities to connect with others, to build or reinforce relationships with staff and to show a little flair!
You may like to recommend to your clients that caricatures can be used for:
Recognise staff with an Employee of the Month. Quarter or Year award. We have several businesses who have a caricature created (including one in their third year). A copy of the caricature is presented, framed, to the winner and a smaller copy joins the honour board in the workplace. After a number of awards this honour board generate a life of its own!
The great aspect of a caricature is that it can include aspects of a person’s history with the company plus aspects of their life in retirement (or wherever they are going!) So suggest to your clients that they break out of the mold and create a fun and highly personalised gift that says, yes we took notice of what you were doing!
Has someone in the client business done something extraordinary? Why now suggest they commemorate it with a caricature that denotes the achievement!
Member of staff gets married
Caricatures as wedding gifts are becoming very popular. Giving a fun caricature is a great way of recognition and the company logo can be subtly included (where’s Wally!)
Use on websites
Often due to privacy issues staff photos cannot be used on websites. But a caricature can be used to provide an icon of staff.
What better way can be found to commemorate a deal than with a caricature that denotes all that has been done to get the signatures on paper, or to mark the signing event. Never mind gimmicky products that people tend not to use – why not a great caricature that will look great in any workplace!